HP and SHARE India to improve rural healthcare

HP and SHARE India plan to work together to improve access to quality healthcare in rural India. The two will collaborate to deploy HP's cloud-enabled healthcare solutions in rural Andhra Pradesh. SHARE India is a NGO recognized as a Scientific and Industrial Research Organization (SIRO) by the Ministry of Science & Technology, government of India for its work in improving healthcare awareness and facilities to the underprivileged in India through affordable community welfare initiatives.

As part of the MoU, HP intends to transform an existing rural health center in Aliyabad, located 45 kilometers from Hyderabad, into an eHealth center by deploying a fully integrated cloud technology solution. The solution will connect the medical equipment deployed at the eHealth center with an eHealth cloud and collect basic patient health data to enable better medical diagnosis. The eHealth Center is expected to give close to 20,000 people across 10 villages an opportunity to receive quality diagnosis and treatment from doctors seated at a telemedicine studio in SHARE INDIA - MediCiti Hospital at Ghanpur Village in Medchal Mandal, Ranga Reddy District of Andhra Pradesh.

The patients will have direct interface with doctors remotely through a video conferencing-facility and will be assisted on-the-ground by interns, paramedics and nurses from the MediCiti Institute of Medical Sciences (MIMS). MIMS will also provide weekly supplies of medicines and other consumables to the eHealth Center. In December 2012, HP and the Council of Scientific & Industrial Research (CSIR) launched the first rapidly deployable and fully integrated cloud-enabled eHealth Center in Chausala village of Kaithal District, Haryana. Over 4,000 patient visits were recorded in the first 100 days of operation.

"The launch of our first eHealth Center with CSIR late last year was a catalyst in helping address the challenges of delivering scalable healthcare options across the country," said Dr Jaijit Bhattacharya, director, Government Advisory, South Asia HP. This cloud-based e-health solution is a potential game-changer and reaffirms HP's vision that innovating technology can strengthen healthcare systems and improve access to medicines, quality treatment and better care added Jaijit.

"Technology plays a crucial role in facilitating effective and sustainable solutions for this, and our partnership with HP is a significant step towards providing quality medical treatment to the under-privileged in rural India. We are also looking to involve the community and educate them about preventive healthcare, in addition to curative medicine," said Dr PS Reddy, chairman, SHARE India.

HP and SHARE India are planning to roll-out similar initiatives in other parts of Andhra Pradesh, the north-eastern states of India and Rajasthan. 3. Byond Tech ropes in Bipasha Pune based Byond Tech Electronics has signed with popular actress Bipasha Basu as the brand ambassador for their entire range of smartphone, phablets and tablets. Bipasha Basu will be the new face of the brand Byond that is primarily targeted at tech savvy, young and vibrant consumers who have a penchant for latest technology.

Commenting on this association Prashant Bora, founder & CEO of BTEPL said, "We are extremely happy to have Bipasha Basu as our Brand ambassador. Bipasha Basu is an ideal face for Byond as she epitomizes all the quality of our Brand. Bipasha has a combination of beauty, elegance, fitness and intelligence in her. Byond smartphones and tablets too symbolize these qualities of good looks, sleek, smarter, latest technology, innovative and much more."

He added further "To personify these qualities of our brand we felt that Bipasha Basu was a perfect fit. Similar to the brand, she too is popular across the country, and our customers would be happy to see her in our Brand communications." Bipashu Basu will feature in their entire brand communications, ranging from print advertisement to television advertisements s to online communications. Byond Tech today has a range of tablets, smartphones, phablets and feature Phones.

Recently in the past two months they have already introduced more than 11 successful products - Mi-Book Tablets Mi1, Mi2, Mi3, Mi5, Mi7, Mi8, Phablets PIII, Smartphones B63, B50, B51 and B54. These products have already been a big hit with their customers and have got great response from across the nation with most of them going out-of-stock within a week of their launch. Byond products are available across more than 250 distributors and pan India Service network of 650 service centres.