Ericsson launches global advertising solution

NEW DELHI: Ericsson said that it has launched Ericsson Emodo, a new data management and advertising solution that provides high-quality audiences at scale to advertisers, brands and publishers.

With more than 1.3 billion user profiles in its Data Management Platform, Ericsson Emodo allows advertisers to leverage their existing workflows and reach out to audiences in an efficient, privacy-compliant manner while creating a positive user experience. The solution harnesses the power of Ericsson’s customer base of global network operators to create a secure, anonymized, privacy-by-design database of carrier-derived data enhanced with other quality datasets.

Commercially availabile today, customers can immediately start to leverage Ericsson Emodo to tap into the entire programmatic ecosystem.

Paul Cheng, General Manager, Ericsson Emodo, says: “In today’s new digital world, effective advertising requires four dimensions: high-quality data, audience scale, audience addressability, and a positive user experience. Companies with closed platforms that have all these dimensions have dominated over traditional media and publishers, capturing almost 100 percent of new digital advertising spend over the last few years. Ericsson Emodo empowers everyone in the ecosystem with similar capabilities, allowing traditional publishers to compete once again and advertisers to reach their audiences anywhere.”

Simon Bailey, CEO, Axonix, says: “Ericsson Emodo is in line with our vision of creating robust audiences modeled from carrier data that can be used across the advertising ecosysyem. This partnership will further improve the distribution of our data and prove the value of carrier-grade data truth sets.”

Andrew Smith, SVP Advertising Product and Solutions, VICE Media, says: “We’re excited to work with Ericsson Emodo to help us better understand our audiences so that we can serve them better and provide a more relevant and useful advertising experience. The scale and quality of the data that Ericsson Emodo brings empowers publishers to compete for their share of advertising budgets.”

Ericsson powers more than 200 global network operators with over 2.5 billion subscribers. Ericsson Emodo is now one of the largest mobile-first data solutions in the world, featuring more than 1.3 billion anonymized user profiles with carrier-validated data in the US, Canada, UK and Japan.

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