Ericsson bags deal from BBC

NEW DELHI:Ericsson said that it has signed a multi-year contract with the BBC, one of the world's leading public service broadcasters, to provide post-production and media management services for BBC Creative.

The contract was awarded to Ericsson following a competitive tender process.

Ericsson will provide a portfolio of end-to-end services including high-end craft editing, desktop editing and design, sound and captioning, and storage, including browse functionality and archive facilities delivered by Ericsson's cloud-based media processing platform.

Ericsson will provide these services from its state-of-the-art post-production services facility in London, which will include a number of craft edit, audio and captioning suites with desktop facilities for use by the BBC.

Thorsten Sauer, Vice President and Head of Broadcast and Media Services at Ericsson, says: "WOur industry-leading, cloud based storage and archive facilities will enable us to meet the BBC's content management and delivery needs both today and into the future. This is a great win for Ericsson - especially given the competition from other reputable post-production companies during the bid process. It pays tribute to our talented teams, technical excellence and know-how and really reinforces our position as one of the leading providers of broadcast and media services worldwide."

BBC Creative is the BBC's in-house creative agency and has been successfully producing content on a multitude of campaigns across the organization on all of the BBC's platforms for just over a year.