Empowering Enterprises

Having tasted great success in the consumer electronic device space, Samsung Electronics is all set to take a stride in the enterprise market as it intends to empower business-to-business market with its innovative solutions.

The company is targeting 10% of revenue contribution from the enterprise business in Southwest Asia in 2013, and expects to add over 23% of revenue from enterprise business to its overall global revenue by 2020, said Uday Bhatt, director, PC business, Samsung, Southwest Asia, at the Samsung Southwest Asia Forum 2013 in Hyderabad.

Enterprise-The Next Evolution

In line with its enterprise strategy, the company has launched its new global campaign, ‘The New Business Experience'.

"Enterprise will be the next evolution from Samsung's perspective. This would be possible because of our relentless stride to innovate and our constant focus on what our customers want. We design and innovate around there needs and the experience that they need," affirmed Uday Bhatt.

As part of its new enterprise strategy, Samsung will focus on verticals such as healthcare, education, retail, transport, and hospitality.Samsung has unveiled Samsung KNOX, a mobile enterprise solution, that provides security for work and personal data. The product portfolio comprises of medical imaging, laboratory equipment, mobileElectronic Medical Record (mEMR) for healthcare segment; large-format screens, interactive kiosks, and changing rooms through tablets for retail vertical; and an integrated guest room automation solution for the hospitality sector.

For the education sector, it has offered smart school solution consisting of ‘screen sharing' that allows teachers with tablets (or other devices) to display online content interactively on students' devices, ensuring secure usage of content and monitoring of student progress.

The company has also launched Samsung Technology Enterprise Program (STEP), a comprehensive partner program to empower partners and drive mutual growth and profitability in the market. The program will focus on ensuring that partners are certified and prepared to both sell and service Samsung's enterprise solutions.

Galaxy Note 510

At the Forum, the company unveiled Galaxy Note 510, which brings an experience of a tablet, notebook, e-reader, and an electronic diary. Galaxy Note 510 is powered by EXYNOS 1.6 GHz A9 quad-core processor and android 4.1.2 Jellybean operating system. The Note 510 comes with key features such as multi-window feature, 8-inch display, 5 megapixel camera (rear), and 1.3 megapixel camera (front), etc.

Products Line-up

Samsung also introduced new PC line-up devices for the Southwest Asian market-series 7 Chronos and portable series 7 ultra notebook. Its mobility products included series 7 touch (SC770), which is a multi-touch display optimized for Windows 8.

The other slew of gizmos unveiled by Samsumg included Ultra High Definition (UHD) F8000 LED television, which is powered by quad-core processor, 85-inch UHD 8559 TV; HT-F9750W-7.1 channel home theater system; Samsung Wobble washing machine-WA16; refrigeratorRT42; smart oven-MC32F606; smart and connected cameras-WB250F/ WB800F, WB30F, DV150F; and top mounted freezer which comes with digital inverter compressor. The company added the series of 7 SC770 touch sensitive monitor, SC750, and series 9 SB970 pre-calibrated monitor to its digital signage solutions.