NEW DELHI: ConveGenius, one of India’s leading Educational Technology Company, has announced the retail launch of its CG Slate on Lenovo for Grades K to 5. CG Slate is an NCERT curriculum-mapped, self-learning tablet, especially designed for Indian kids in order to make learning fun, yet informative. ConveGenius has partnered with Lenovo to provide world-class hardware, and e-commerce giant, Flipkart, is the online marketplace through which CG Slate will be rolled out in India at INR 8,499.
This edutainment (Education and Entertainment) solution was earlier accessible exclusively to ConveGenius’ B2B clients, which include State Governments, large NGOs and learning centers in India, Singapore, Malaysia, and Indonesia. The product centres around a ‘gamified’ approach to learning, which means that the child feels like he/she is a part of a game, while he/she learns important concepts through videos, interactive books, stories and worksheets, and then gets rewarded based on his/her performance. The product creates an environment that motivates the child to enjoy the process of learning, while helping them stay focused, thus improving retention.
CG Slate has a unique Learn-Play-Shop approach to learning, which incentivises kids to self-learn without adult supervision, as parental controls take over when the kids use the tablet. As children learn more, they get points, which they can redeem to watch cartoons, to play games and then to add their favourite toys to their wishlist, which their parents can buy for them later with attractive cashbacks linked to his/her performance. Also, the parents, through a root password, can enjoy all the features of a standard Lenovo tablet, which makes CG Slate a premium affordable tablet for the entire family! There is also an intelligent mascot – Titu, that guides the child throughout the learning process by adaptively recommending educational content based on the child’s learning needs. It is built to be a genius-companion, and an able accomplice to aid the kid’s educational journey.
Talking about the development, Jairaj Bhattacharya, MD, ConveGenius Group, said, “We envision CG Slate to be every child’s best friend for Learning, Entertainment, and Shopping. In this endeavour, we have partnered with best-in-breed brands such as Lenovo and Flipkart to ensure a seamless user and purchase experience, respectively. CG Slate is an affordable and comprehensive mobile learning solution, which uses the immense potential of gamification to personalise learning for kids, and supplements regular curricula taught in school with NCERT-mapped content. We are positive that CG Slate’s interactive lessons, games, videos and movies will enrich the overall learning experience of the young generation, and would be a real aid for parents.”
Adarsh K Menon, Vice President – Auto and Electronics, Flipkart said, “E-learning in India has become extremely popular across age-groups especially children in India. We have seen a huge surge in shoppers browsing and buying products that offer a comprehensive digital learning experience. We are delighted to announce the exclusive launch of ConveGenius’s latest product CG Slate in India. We are confident that this new product will revolutionize the way children acquire and absorb knowledge.”
Bhaskar Choudhuri, Director – Marketing, Lenovo India said, “Tablet technology has been a game-changer for education since it allows young learners to leverage a touch-screen interface to access a wide variety of digital resources. Lenovo has always aimed at providing the best devices and technology for education and entertainment and our association with ConveGenius reinforces this commitment in the form of CG Slate. The Lenovo powered education tablet is an ideal device that provides an enriched and comprehensive learning experience for young children.”