Telecom subscribers are growing at a breakneck pace. In 2006,
China added 68 mn mobile subscribers to reach 461 mn, by far the world's leading
subscriber market. While since August 2006 India has consistently surpassed
China in terms of new monthly mobile subscribers (excluding the recent
subscriber clean up), China continues to add 5 mn mobile subscribers a month. In
May 2007 total subscriptions surpassed 480 mn. China Mobile has been adding over
4 mn subscribers a month in 2007, growing its share of the market beyond 68%.
In the area of Internet and broadband users, China has
experienced impressive numbers. By the end of year 2006 China's Internet and
broadband users had risen to 128 mn and 52 mn, respectively. China trails only
behind the US in Internet subscriptions, and is currently poised to surpass it
in broadband users. In fixed lines, total subscriptions are flat or even down in
some provinces, as fixed-mobile substitution takes hold. BDA forecasts declines
in the national tally of fixed line users within the next year or two.
Revenue Picture
Revenues from telecommunications services continue to grow, although
at a slightly slower pace than subscriptions. The main reason for this is
erosion in ARPU as value-added services, while growing, have failed to
compensate for the erosion in average revenue per minute of voice due to
competition or IP substitution.
Overall the heydays of 15-20% annual carrier revenue growth
are over, as telecom services growth rates have converged with China's GDP
growth rate.
Even if services growth has slowed,
10%-11% growth remains impressive, and is likely to be sustained given continued
growth in mobile subscriptions and broadband access against a backdrop of
relatively low penetration rates, especially in populous but less developed
in-land provinces. In 2006, over 50% of China Mobile's new subscribers were in
less developed or rural areas.
Comparing with the red hot mobile market, broadband service
in China is just on the beginning stage. With three years strong growth in ADSL
access and a smattering of LAN and FTTH, total users have reached 55 mn with a
compound annual growth rate of 20%. The key driver for the broadband market
growth is simply price. As prices have fallen from $500 or more for
installation, to no installation charge, and flat-rate pricing for $15 or so for
ADSL, subscriber numbers have been growing steadily at one to two million per
month. Fixed line carriers now even bundle value-added services with broadband
subscriptions. Sustained declines in the price of desktops and laptops have also
contributed to the growth. As higher-performance PCs have become more
accessible, the demand for streaming media and online games has increased
dramatically.
Capital Expenditure
Trailing subscribers and revenue growth, capital expenditures in
China's telecom sector barely increased in 2006. Total capex of RMB 219 bn was
only slightly ahead of the 2005 capex of RMB 203 bn. The delay in the
introduction of 3G, as China continued to attempt to support its own TD-SCDMA
standard as a rival to W-CDMA and CDMA 2000-1x EV-DO, and the uncertainties over
a pending restructuring of China's four carriers contributed to the sluggish
capex growth.
Overall though, compared to international peers and
especially to Indian operators, China's capital expenditure to revenue ratio
remained high at 33.8%.
Capital expenditures on fixed-line access networks, with the
exception of broadband services, will continue to go down in the near future.
However investments in the core network, especially on next generation
technology like IMS and components support convergence service, will increase
steadily due to the current requirement of 3G service and the all-IP interactive
multimedia applications in the future.
Capital expenditures of the mobile carriers is set to
increase healthily in 2007 and 2008 as carriers either upgrade 2G capacity, or
performance (EDGE) as well as eventually inking contracts for 3G, whatever the
flavor of technology chosen.
Considering the strong user growth in GSM service for both
carriers, the capex on GSM, which includes upgrades to GPRS, EDGE, new IN
components for value-added services, and the replacement of legacy BSS, will
increase steadily during the next two to four years. Investment on GSM will
still occupy most of the total capex in the near future, but the growth rate
will flatten and eventually decline as 3G capex ramps up.
On transmission equipment, carriers will invest more on
transmission network, optical fiber and core routers, driven by the demand from
3G network and broadband service.
In the broadband sector, which is the key hope for fixed-line
carriers, China Telecom and China Netcom, generated large amounts of capex in
2006.
|
China's Telecom Growth Rate and GDP Growth Rate |
|
Year |
2000
|
2001
|
2002
|
2003
|
2004
|
2005
|
2006 |
|
Telecom Growth Rate (%)
|
24.8
|
15.0
|
14.4
|
13.9
|
12.6
|
12.5
|
11.0
|
|
GDP Growth Rate (%)
|
8.0
|
7.5
|
8.3
|
9.1
|
9.5
|
10.2
|
10.7 |
Telecom Equipment Vendors
In the fixed-line market, Huawei and ZTE, along with vendors like
Fiberhome, Datang, and UT Starcom, occupied 75% of the Chinese market. With low
prices, competent service, and an aggressive marketing strategy, domestic
vendors have dominated the market in recent years.
In the wireless sector, although Huawei and ZTE accounted for
only 8% of the market. Huawei's intensified focus on the domestic market will
allow it to join ZTE in gaining a significant slice of a market hitherto
dominated by vendors such as Ericsson, Alcatel-Lucent, and Nokia-Siemens.
Chinese telcos are likely to purchase increasingly from
domestic vendors, due to low prices and the support or even subsidies of the
Chinese government. Policy from the government and the changing attitude of
carriers is only part of the story. Three key factors have contributed to the
success of Huawei and ZTE in China.
The first, and most important factor is low prices. Price for
the same products from domestic vendors is 30%-50% lower than those of foreign
peers.
The second factor is heavy R&D expenditures on established
technologies and areas with strong demand in near term have allowed Huawei and
ZTE to compete effectively with foreign vendors.
A third factor is excellent after-sales service and highly
customized design for clients. Both Huawei and ZTE have large teams for
technical support and their local offices cover most areas in the country. The
quick response of support engineers makes Huawei and ZTE the first choice of
carriers in some equipment segments in China. And the two have also done well in
the international market thanks to their agressive pricing strategy.
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