Convergence is a multi-dimensional solution. There are various
forms of convergence being implemented in India depending on the service
provider's needs and business requirements. In general, Indian operators are
still focused on meeting the high demand for basic voice but gradually opening
up to generating demand for converged service offerings.
Divisions between the markets of fixed-line and wireless
operators are founded on disparate technologies that have seen networks evolving
separately. It's a market structure that has existed for decades. And it's
one that is about to be dismantled as the telecom sector enters a new phase of
innovation. The fundamental change to the industry's composition is
articulated in a single word-convergence.
CAN INDIA BECOME A KEY MARKET?
The possibilities are endless. The FMC industry expects every major operator
in India to have commercial launches of some form of converged communication
within the next 12 months. The interest from operators is very high and they
have actively begun to implement the technology in phases. However, most
existing operators prefer to take a cautious approach in launching these
services so as to avoid cannibalization of existing revenues.
Like other forward-looking counterparts in Asia, India can lay
the groundwork by establishing the IP infrastructure and help its population
embrace broadband penetration. Broadband is indeed the catalyst for some of the
converged communications.
FMC majors have big plans for India. Some FMC companies' IMS-based
service provider-hosted seamless mobility solution can help fixed service
providers reach out to residential/small office/home office (SOHO) and
enterprise customers. Featuring open standards components with proven
interoperability, they provide a flexible IP media management and session
control platform that service providers can layer over their current network
infrastructure.
THE CONVERGENCE FACTOR
Convergence defines a process of assimilation. Once separate, delivery and
management systems can now be consolidated across a single cohesive platform.
This creates the opportunity for 'fixed mobile convergence' (FMC) whereby a
single device can support multiple applications across various access networks.
A number of trends underpin convergence. These include technical breakthroughs,
competitive pressures, application innovation, and end-user demand. Perhaps the
most important of these is the evolution of technology, as technology, which is
at the root of the different architectures for fixed-line and wireless markets,
is now creating the glue to bring them together. The adhesive is provided by
flexible, versatile IP protocols. Developed in the IT sector, IP provides tested
and robust open standards to connect core networks and service platforms. In the
form of the IP Multimedia Subsystem (IMS), IP is the pivotal around which next
generation networks will evolve. At the cusp of this evolution will be
developers.
The focus of the development community's work is concerned
with devising new ways to deliver content, designing innovative services that
enhance person-to-person communication, and enhancing multimedia products like
mobile gaming and video streaming. Their work will greatly enhance the scope to
market versatile, rich and compelling services. End-user demand is also driving
the transition to IP. Customers are familiar with multi-function digital
products and now expect more from their communications devices. The potential of
advanced new services will help to attract consumer and business customers. In
addition, convergence will be a driver in itself; customers will recognize the
inherent convenience and service value of consolidating separate accounts with
one service provider and they'll expect economies for doing so too.
| Experts
panel |
|
Ajay Gupta,
VP, Services, Special Business Units, Aricent
Soma Velayutham, technical
director, IP and convergence, Nokia, APAC
Tarvinder Singh, head,
Marketing and Product Management, Motorola Networks and Enterprise
Business |
IP at the Heart
The key technology driving the blurring of service lines is the emergence of
IP-based networks. The IP backbone has provided a consolidation channel for
mobile and fixed operators to cost-effectively route their traffic, a process
that has provided the catalyst for operators to create core architectures that
share common traits to use IP not only for backhaul but to create, manage and
distribute services.
DRIVERS
Penetration of broadband is quickly reshaping the competitive landscape of
the communication industry. A person sitting in India could have a US phone
number over his/her broadband access. As traditional voice revenues are
threatened by new entrants, existing operators will need to find new ways to
retain customers and compete for their spending power. Convergence clearly
raises the bar for the competition.
EFFICIENT SYTEMS
Convergence is about creating a unified multimedia user experience where one
is willing to pay more, and cost efficiencies become a byproduct, while the
primary driver of convergence is value creation vis-à-vis top line growth and
not bottom-line reduction.
Converged communications rely heavily on high quality IP-based
transmission. Operators need to treat convergence holistically by considering
requirements of IP-transmission networks. Quality will be greatly enhanced with
high quality transmission.
IMS is being standardized in mobile networks through the 3GPP
standards body for mobile networks and for fixed-line companies by the TISPAN
initiative. This work will formalize the specifications for converged networks
for applications developers, service providers and vendors, and map the
evolution of 3G systems toward all IP networks.
ADHESION THROUGH IMS
2006 was the year of prominence for IMS. This can be attributed to the fact
that the industry realized that IMS is the key to supporting enhanced services
as well as providing an attractive transition from circuit-switched to IP-based
networks. Experts believe that the deployment of IMS will facilitate the
offering of differentiated services, as well as lead to a reduction in
application costs and increased revenues.
IMS takes advantage of the inherent flexibility and
interoperability of open Internet protocols to connect previously separate
systems. From a network perspective, IMS has two crucial advantages for
operators-versatility and cost-efficient service creativity.
|
Major
Issues in India |
-
Deployment of
technology
-
Dual-mode handsets
-
Battery-life of
dual-mode handsets is poor
-
Many enterprises may
constitute several multiple Wi-Fi points/networks, but could face
security issues
-
Wi-Fi penetration is
yet to happen
|
Worldwide the industry is accepting IMS as the best solution and
are adapting to it. US telecom companies are adopting it hands on. RFPs were
seen last year from nearly every telecommunications company. On the cable side,
IMS is going into the mobile segment of triple play solutions.
A VERSATILE CORE
IMS integrates session management, mobility, and service quality on a single
unifying platform. The IMS matches the user's profile for the session with an
appropriate application server through one of a variety of open interfaces
including SIP and OSA/Parlay. The IMS then routes the call to the appropriate
handler through any access interface including all cellular networks 2G, 3G and
beyond: Wi-Fi based technologies and fixed and wireless broadband technologies (DSL,
cable, HSPDA, enhanced CDMA and WiMax). It's this ability to direct calls
through open, standards based protocols that provides a new level of
accessibility and flexibility in service design.
IMS (IP multimedia subsystem) is a standardized NGN architecture
that provides a powerful tool to support wireline and wireless service providers
who want to provide mobile and fixed multimedia services.
IMS uses open standard IP protocols and a VoIP implementation
based on a 3GPP-standardised implementation of SIP and runs on standard IP. It
gives the service providers more control on billing for the services and the
user more control on using the services anywhere in the world. Thus, it truly
merges the cellular and Internet worlds by using cellular technologies to
provide omnipresent access and the Internet to provide interesting services.
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