Cognizant acquires digital firm Idea Couture

NEW DELHI: US-based Cognizant Technology Solutions said that it has acquired Idea Couture, a privately-held firm that offers a broad range of digital innovation, strategy, design and technology services. The terms of the transaction were not disclosed.

The rapid rise of a new generation of digital technologies – including artificial intelligence, mobility, business analytics, cloud services, and the Internet of Things – is disrupting every industry. As a result, enterprises are looking to understand and apply these next-generation technologies to front office customer experience, middle office business process and back office IT systems, reshaping how they interact with customers, employees, partners and others in the digital economy.

To help clients succeed in this new economy, Cognizant Digital Works brings together human insight, strategy, design, technology, and industry expertise to create innovative solutions at enterprise scale. Idea Couture, which will become part of Cognizant Digital Works, specializes in designing and prototyping products, services and business models that take advantage of the latest technologies.

Based in Toronto, and with offices in the U.S., Europe, and Latin America, the firm has more than 170 social scientists, strategists, anthropologists, user experience experts, designers, and connected product developers who serve leading companies across multiple industries, including: Samsung, PepsiCo, Cox, Citi Ventures, Kroger, ConAgra Foods and others.

“The Idea Couture team’s capabilities accelerate our ability to help clients transform their customer experiences, core business processes, partner relationships, and supporting systems," said Gajen Kandiah, Executive Vice President, Cognizant Digital Works.

“Building on our recently announced partnership with ReD Associates, this acquisition further advances our strategy to bring together world-class capabilities in behavioral insight, strategy, design, and technology to deliver innovative and impactful solutions for our clients in banking, insurance, life sciences, and our other key industries,” added Kandiah.

“As part of Cognizant Digital Works, we will be able to do even more exciting things with design and technology. By connecting with Cognizant’s proven technical abilities, global scale, and domain expertise, we can help our clients realize the value of their innovation efforts," said Idris Mootee, CEO at Idea Couture.