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1 - Cisco

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VoicenData Bureau
New Update



FACTSHEET

Address: 2nd Floor, 



The Great Eastern Centre, 70 Nehru Place, 


New Delhi 110 019


Tel: 623 3201-06


Fax: 623 3207


Web site: www.cisco.com 



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An

extraordinarily high mindshare along with rapid deployment of

ISP infrastructure in the country helped Cisco retain the #1

position for the third year in succession. It has now reached

the bracket where its new competitors–the telco equipment

suppliers–tread.

There is a definite shift

towards data-centric carrier infrastructure architecture and

Cisco talks of an all IP network, running right on top of the

core fibre network (with DWDM, of course!).

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Last year, about 70

percent of Cisco's business came from the enterprises. The

rest came from the ISPs and other communication service

providers. Routers contributed 45 percent while switches

contributed 35 percent.

Cisco held on to its #1

position in switch, router, and RAS. Cisco's success in India

is a combination of its positioning and its quality of support.

Its India chief, Anil Batra, has a rare combination of skills–building

long-standing relationships through a committed approach and

playing street smart if the need be.

Globally, Cisco is

everywhere in the news–data, packet, IP. It has competitors in

the form of new start-ups who are as passionate about IP, as

Internet savvy, and have an arguably better architecture to

offer and respond faster than Cisco. And of course, smarter

telco equipment makers like Lucent and Nortel will not take

things lying down. Cisco, even with all its acquisitions, has

added only new technological strengths to itself. It is still

not clear whether Cisco is planning to export the

independent-integrator model to the carrier networks or add

integration capability to itself.

However, only Cisco

combines the capability to both dream and perform–a killer

combination. The telco equipment suppliers are slower to react

and new start-ups still have a long way to go.

The National Long Distance (NLD) would

give Cisco a ready market. If that happens, Cisco will be in a

completely different league altogether next year.

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