Cisco set to show future of Pay-TV, digital media at IBC

NEW DELHI: ICT solutions provider Cisco will showcase the future of Pay-TV and Digital Media Technologies at IBC (International Broadcasting Convention) on September 11 and 14 in Amsterdam.

It will showcase new cloud video entertainment solutions; new broadcast video production and virtualized headend workflows; end-to-end security solutions for video content, data centers, email and web.

Cisco will demonstrate that how it is helping service providers, media and entertainment companies and broadcasters worldwide increase revenue, lower costs and speed time to market with its edge video entertainment solutions and IP and cloud-powered system.

It will also demonstrate how it utilizes the Cisco Unified Computing System next-generation data center platform to offer a full suite of virtualized headend capabilities across broadcast production and video processing and transmission, to content delivery networks (CDNs) and content security.

Highlights include:
· New, cloud-powered video entertainment solutions that will help customers deliver TV services to multiple screens utilizing one cloud, on any access network, within and beyond the home.

· Virtualized Video Processing (V2P) solutions for the entire video workflow, consolidating multiple separate headend infrastructures into a unified, virtualized solution. Cisco will debut a new V2P software application for delivering premium video picture quality and improving network bandwidth efficiency.

· Virtual managed services, featuring end-to-end service automation with cross-domain orchestration and virtualization.

· Security solutions to protect video content in the data center prior to distribution and after it reaches consumers’ homes, in addition to enterprise-level web and email security.

· Programmable private, and hybrid cloud infrastructure solutions for media and broadcast data centers to support secure and scalable video workflow requirements.

· The latest in home CPE utilizing HEVC/4K, WiFi, open data gateway software, and gateway architecture providing seamless in-home video and data distribution.

· Cisco will debut its innovative Snowflake™16 cloud-based user experience, showing how service providers and media companies can take advantage of the cloud to redefine how subscribers interact with video using any screen, anywhere.

· It has redesigned and simplified how data gathering, analytics, and intelligence work with Mobility IQ, the industry’s first and most complete cloud service that unifies and harnesses real-time information across the wireless network, making it available in one dashboard.

Yvette Kanouff, Senior Vice-President and General Manager, Cisco Service Provider Video Software and Solutions, said: “Our customers’ businesses are getting larger and more complex with every industry consolidation. At this show, we are demonstrating solutions that simplify delivering compelling video services, and free our customers to take advantage of the tremendous opportunities the video business offers. Only Cisco has the scale, scope and technology to be a true business partner for the world’s video operators and media companies.”

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