Back in the late 1990s, a business website simply served as a brochure. It featured a company’s logo, phone number and, if you were a forward-thinking business, an email address. It might also have featured a brief description of a brand’s services.
Nowadays, your company needs to so much more than all the above. It now serves as the online door to your business, and offers a place for consumers to learn, buy and contact your brand. To ensure you are a force to be reckoned with online, find out how to build a powerful website.
Pay Attention to Your Site’s Aesthetics
Nothing will make a visitor want to click away from your website more than an ugly theme. It is vital to remember that your site will reflect your brand, so it must complement your image, values, and professionalism. Work with an experienced web designer to create a site that will match your business.
Focus on the Customer
Of course, while the website’s design is important, you shouldn’t overlook the customer. A website might look beautiful but is it helpful? You’ll want to immediately answer a potential customer’s questions as soon as they arrive on your webpage.
It might be beneficial to create a buyer persona to identify what a customer might be looking for on your site. To do so, think of their income, education level, personality traits, and needs – and use this information when writing your content and designing your website’s layout.
Simplify Your Operations
It’s easy to take your eye off the smooth running of your website when you’re organizing inventory and shipping products to customers. Rather than spending time away from your site, you could simplify your operations by turning to drop ship suppliers.
You’ll only buy a product from the supplier once a customer buys an item on your website, and the wholesaler will then pack the item in their warehouse and ship it to your customer. So, you can spend less time on distribution and more time on developing your site and promoting your products.
Feature Calls to Action on Every Page
Make customers buy a product or contact your company by featuring an irresistible call to action (CTA) on every page of your site. For example, a powerful CTA on an e-commerce website could lead to an increase in sales, while it could result in potential clients signing up for a service on a B2B site. So, tell a customer what you want them to do, such as “buy now” or “get in touch” in a way that will resonate with them.
Ensure your web copy is both clear and easy to understand, so you can effectively communicate with your customers. This means removing business jargon that will overcomplicate your message. You also shouldn’t make your customers hunt for various answers to their questions. So, detail where you are located, how a product or service works, how they can contact you, and where to go if they have a problem.