BSNL buzz for its mobile customers

NEW DELHI: State-run telco BSNL (Bharat Sanchar Nigam Limited) has tied up with US-based company Celltick to launch 'BSNL BUZZ’, a next generation Cell Broadcast Service.

With this partnership, Celltick provides a fully managed high-value interactive service on the home screen for BSNL’s 77.2 million mobile subscribers through its patented LiveScreen platform.

With BSNL BUZZ, Celltick provides BSNL subscribers with value added services and content promotions such as news, contests, subscription packs, coupons and advertising.

The service will also deliver location-based information services in seven local languages such as Hindi, English, Bengali, Tamil, Malayalam , Kannada and Telegu, allowing BSNL Mobile to reach its consumers in a cost-effective, non-intrusive and friendly manner. BSNL BUZZ , live app, is embedded in every BSNL Mobile sim card within the network, enabling interactive Cell Broadcast.

BSNL BUZZ comprises of two services that are enabled through Cell Broadcast Technology; Cell Info / Mass Alerts and Interactive Cell Broadcast. Cell Info /Mass Alerts services includes non-interactive messaging service for sending out messages to millions of BSNL users, communicating BSNL service offerings, social awareness and emergency messages.

Cell Broadcast is an interactive messaging service. This service is enabled by a combination of cell broadcast technology on the user sim card and dedicated messaging software on networks servers, and it supports--DND capability, local languages in native scripts , segmentation , silent & no-intrusive messages, menu based responses facilitating interaction for users.

"This partnership enable us to realize our vision of delivering high value, easy to access services and provide real and substantial benefits, further enhancing the experience of BSNL Mobile’s subscribers," said Anupam Shrivastava, Chairman and Managing Director, BSNL.

“Our LiveScreen based services have been greatly adopted by consumers worldwide and we are glad to offer a tailored service for BSNL. We are confident that our vast experience and successful track record will ensure success to this partnership.” said Abraham Punnoose, Managing Director of Celltick India. “

Celltick powers billions of mobile-initiated commerce transactions for virtual and physical goods serving more than 150 million active consumers across 25 countries.