NEW DELHI: BloombergQuint has launched a WhatsApp service for decision makers and executives on the go. A first of its kind offering in the business space, the service will connect subscribers to BloombergQuint’s comprehensive daily coverage of global and domestic business news, market movements and views from the country’s most influential corproate leaders.
This service follows the recent launch of BloombergQuint’s BQ LIVE, India’s first digital live streaming business news service available across its site, the bloomberg terminal and leading social and video platforms.
With WhatsApp emerging as one of the top channels for consumption and sharing of news, Bloomberg|Quint has launched this service to deepen its engagement with users and augment its distribution footprint.
Subscribers to the service receive BloombergQuint’s much acclaimed “All You Need To Know” morning podcast, alerts and updates on the economy, corporate and markets news. Users can also interact through hashtag based search to consume content of their interest such as markets, opinion, business and politics.
To subscribe, users have to click on this link and save the number as a WhatsApp contact, and message ‘Start BQ’ to initiate their subscription.
Within days of launch, the service has garnered a strong positive response from users.