Bharti Airtel launches 4G trials for Shillong customers

NEW DELHI: India’s biggest telecom company Bharti Airtel has launched 4G trials exclusively for its customers in Shillong, the capital of Meghalaya.

As part of the trial offer, Airtel customers in Shillong can now avail a complimentary upgrade to Airtel 4G at 3G prices.

The company will assimilate valuable customer feedback from these early adopters and leverage the initial market response towards strengthening its service experience – thus building a world-class 4G network infrastructure in these cities.

“Today, as we launch Airtel 4G trials exclusively for our existing customers in Shillong, our customers in the city will be uniquely positioned to experience faster 4G speeds and wider network coverage – thus delivering a superior 4G experience. We are committed to building a world class 4G network and we will seek feedback from our customers during this trial phase,” said Saurabh Goel, CEO – Assam and North East, Bharti Airtel.

Airtel has also announced go-to-market partnerships with Samsung and Flipkart for 4G devices.

As per the company, select retail stores of Samsung India will shortly facilitate easy Airtel 4G SIM swap for customers buying 4G smartphones. Airtel 4G double data offers are now available for customers of Samsung Galaxy S6, Galaxy S6 edge, Galaxy A7, Galaxy A5, J5 and J7 mobile devices. In the weeks to come, Samsung will also offer bundled Airtel 4G SIMs along with select Samsung 4G handsets in the Indian market.

Additionally, Flipkart now offers Airtel 4G with double the data benefits for customers buying select 4G handsets. Flipkart-exclusive 4G devices (including brands like Samsung, Xiaomi, Motorola, Lenovo, Asus and Huawei) will come bundled with an Airtel 4G SIM. While existing Airtel customers will be able to follow a quick SMS registration process to activate 4G, non-Airtel customers buying their 4G device from Flipkart will be guided through a simple process to smoothly transition to the Airtel 4G network.