Bharti Airtel joins hand with Opera Software

Bharti Airtel and Opera Software announced the launch of Opera Web Pass for customers in India.

With Opera Web Pass, first-time mobile internet users in the country are now able to subscribe to affordable and simple pay-as-you-go services for their Airtel mobile phones. A subscriber just needs to start Opera Mini on his mobile phone, click Opera Web Pass in the Speed Dial start page and choose from a list of web pass subscriptions, allowing Airtel mobile customers to purchase from a range of user-centric packages to suit their internet access needs.

This alliance between Airtel and Opera Software is the first of its kind in India, available exclusively for Airtel mobile customers.

Consumers can purchase an hourly data plan, by paying a fee for one-hour subscription of mobile internet. They can stay online throughout the day with unlimited data usage, by paying a flat fee for a 24-hour subscription, and choose to browse the web just on weekends, with the weekend subscription pack.

With the opportunity for users to choose an exact time period in which to access the web, rather than the amount of megabytes, Airtel's browsing offer will now be more tangible and easy to understand.

Partnering with market leaders such as Airtel has offered us the opportunity to help lower the barriers to access the mobile web and empower more Indian users to get online," says Lars Boilesen, CEO, Opera Software.

"For millions of users, their mobile phones have the potential to become the first device through which they will experience the web. We want to simplify the steps leading to web browsing for these first-time users. Opera Web Pass allows us to give users access to the mobile internet when and where they want it," added N Rajaram, chief marketing officer for Consumer Business, Bharti Airtel.