Betaout enters Microsoft’s 9th startup accelerator program

NOIDA: Betaout, an e-commerce customer intelligence and marketing automation platform provider, has been selected for Microsoft’s Startup Accelerator Program. It has to be recalled that every year, this premium program selects 10-15 startups from the over 2,000 applications it receives.

Betaout is a data analytics startup providing e-commerce companies with an all-in-one marketing software. This ranges from analyzing visitors and building user personas to personalized multi-channel engagement.

The selected startups will receive mentoring and guidance from some of the leading players in the startup ecosystem, without any equity ask. This year’s batch of the program in Bengaluru has been organized on the theme of AI and data analytics.

As part of the Microsoft Accelerator program, Betaout believes it will be able to tap into subject matter experts, mentors, pilot programs and marketing support from the Accelerator ecosystem. It will give Betaout the opportunity to connect with large enterprises for business opportunities. Betaout will also secure Azure credits which will help them reduce their technology costs.

“We are honored to be selected for the Microsoft Accelerator Program. The platform will provide us with the opportunity to work with established companies to pilot our products and technologies,” said Ankit Maheshwari, Founder Betaout. He further added, “We have never seen a company so focused on accelerating the future and actually making innovation happen, not merely talking about it. We will leverage this opportunity to establish further validation of our product offerings, and look to raise our first round of external funding by the end of the program.”

The 4-month long program starts with a month long stint at the venue, followed by interactions virtually using technology. Betaout will also have the opportunity to tap into the accelerator alumni network, reaching out to previous participants of the program.