ASUS names Marcel Campos as Marketing Director for India

NEW DELHI: Taiwanese smartphone firm ASUS has named Marcel Campos as the Marketing Director of the Mobile Division in India.

Marcel brings with him a robust 15 years of experience in the field of marketing and branding and will be responsible for introducing and executing integrated strategies that support ASUS’ business plans enabling it to become a preferred player in one of the world’s largest smartphone market.

“Consumers in India look for brands that help them be at par with the global standards at an affordable price. I am delighted to be a part of a differentiated, diverse and dynamic market such as India and look forward to implementing some innovative strategies that help ASUS grow further,"said Marcel Campos, Marketing Director – Mobile Division, India.

Marcel is also the Marketing Director – Mobile Division, South America and was previously based in Brazil.

He spearheaded the launch of ASUS’ Zenfone family, through an integrated digital strategy, and is credited with implementing game changing e-marketing initiatives in the country.

He was the mind behind the highly successful ‘Chega de Mi Mi Mi’ (Enough of Mi Mi Mi) campaign in Brazil. The promotion, which included the sale of Zenfone 5 and Zenfone 6 at a rate lesser than that of the competition, invited consumers to access the ASUS Brazil Facebook page on a specific day and time for a link to the promotion microsite. Supported by social media, the campaign helped ASUS make a record-breaking sale of 1000 smartphones in less than 2 minutes.

Marcel joined ASUS in 2008 and since then, his creative tactics and flawless execution led to ASUS becoming one of the major smartphone players in the South American region. In a difficult market like Brazil, ASUS’ high-end smartphones, today, constitute almost 50% of the total sales.

In August 2015, the Phenomenon Z announced the arrival of the Zenfone 2 through an event attended by more than 800 people.

Coupled with several activations of online marketing, the event saw a huge success with more than 100 celebrities posting simultaneously on the gadget's arrival.

Besides this, driven by Marcel’s multifaceted strategies, the Facebook fan-page of ASUS Brazil, from 400,000, reached more than 2.7 million fans, the largest number among all the countries in which the company operates, including the global page of the Taiwanese company.

Marcel has previously held executive positions in Brazil in firms like Intel, Myatech, One Digital and Tufone to name a few. He is a graduate in marketing from UNIP (Paulista University).