America Movil bags broadcast rights for 2016 Olympic Games

The International Olympic Committee has awarded broadcasting rights to America Movil (AMX) for Olympic Games in 2016 and Olympic Winter Games in 2014.

The IOC has awarded the broadcasting right to broadcast XXII Olympic Winter Games in Sochi, Russia in 2014 and the Games of the XXXI Olympiad in Rio de Janeiro, Brazil in 2016. AMX has acquired broadcast rights on all media platforms across Latin America.

This includes countries like: Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela.

IOC president Jacques Rogge said "In 2016 the Olympic Games in Rio will be a significant moment in Olympic history, and we are very pleased to have reached this important agreement to ensure fans across the continent are able to have the best broadcast experience of the Games."

IOC executive board member Richard Carrion, who led the negotiations, said "We are delighted to have reached this agreement with AMX who are a new partner for the IOC. They demonstrated a clear passion for the Olympic values and are excited about the Games coming to Latin America in 2016. The IOC negotiates broadcast rights on behalf of the Olympic Movement and we believe this is a great deal for our stakeholders."

 

The agreement ensures there will continue to be free Olympic Games television coverage across Latin America, but also allows viewers the choice of following the action on other media platforms as well added Carrion.

Arturo Elías Ayub, Communications VP of Grupo Carso said "We are extremely pleased with this successful agreement of AMX with the IOC. The Olympic Games will be broadcast on all media platforms across Latin America, supporting the global transmission through new technologies, helping millions of people in Latin America to have access to the biggest international sporting event."

We share the Olympic ideals and look forward to working together with the IOC added Ayub.

AMX is the leading provider of wireless services in Latin America. As of December 31, 2012, it had approximately 261.6 million wireless subscribers and approximately 64.1 million fixed revenue generating units in the Americas.