Amdocs launches aia

NEW DELHI: At Mobile World Congress (MWC), Amdocs, a leading provider of software and services to communications and media companies, has launched aia.

aia is an industry-specific digital intelligence platform that implements business logic to automate and modernize a service provider’s business, enabling the ‘self-driving telco’: a business that can auto-adapt, using real-time data to feed processes and take action. The platform combines Amdocs’ extensive domain expertise in managing business processes with state-of-the-art artificial intelligence (AI) and machine learning capabilities from global partners, including cognitive computing services from the IBM Watson platform.

“Imagine a world where your business intuitively understands your customers’ needs and automatically adapts to address them, where service providers embrace cognitive learning within their operational strategies, boosting customer experience, dynamically managing the product catalog and optimizing increasingly complex networks,” said Gary Miles, chief marketing officer at Amdocs.

Amdocs is making high-quality data accessible in real time. This data is used by aia to continuously make predictions, automate decisions, and manage conversations directly with customers. With its self-learning capabilities, aia constantly adapts to changing dynamics, achieving optimal business results. Working across the broad Amdocs portfolio, aia has the ability to enhance more than 50 operational business processes.

“Machine learning and artificial intelligence are becoming increasingly important elements to any communication service provider’s big data strategy, and with its TM-Forum compliant data model1, Amdocs is uniquely positioned to integrate intelligent data into a service provider’s Hadoop-based ecosystem,” said Tom Reilly, chief executive officer at Cloudera, one of the global leaders of modern data management platforms for machine learning and advanced analytics.

“This real-time data environment allows them to accelerate and scale their industry-specific digital intelligence programs to ensure that they can greatly improve predictions like customer churn, network failures and even cyber security anomaly detection.”

“The relevance of AI for service providers is very real and they get it; the question is how quickly they can act on it.“By injecting intelligence into our portfolio, aia gives them a pragmatic and straightforward way to embrace AI into their business," added Miles.