Airtel's 4G trial finally reaches national capital

NEW DELHI: Country's top telecom operator Bharti Airtel has launched 4G trials, exclusively for its customers in Delhi NCR.

The company's 4G services in the national capital region are the first in India to leverage an integrated FD and TD network, which it claims will deliver the fastest 4G speed and superior network coverage.

Airtel 4G enables superfast internet speeds and allow customers to enjoy capabilities like high definition video streaming with zero buffering, downloading 10 movies in less than 30 minutes, uploading entire photo albums in less than five minutes (ie uploading two high resolution photos per second), connecting multiple devices without compromising on the experience, etc, a release said.

As part of the trial offer, Airtel customers across Delhi NCR can now avail a complimentary upgrade to Airtel 4G at 3G prices. The company will assimilate valuable customer feedback from these early adopters and leverage the initial market response towards strengthening its service experience – thus building a world-class 4G network infrastructure for the city.

“This will imply faster 4G speeds and wider network coverage – thus delivering a superior 4G experience for Airtel customers in Delhi NCR. We invite our customers to participate in this trial phase and become the first in the city to be delighted with the amazing 4G experience,” said Sarang Kanade, Hub CEO – Delhi NCR and Rajasthan, Bharti Airtel (India).

Aimed at transitioning more and more customers to superfast 4G experience, Airtel has also announced a go-to-market partnerships with Samsung and Flipkart for 4G devices.

Select retail stores of Samsung India will shortly facilitate Airtel 4G SIM swap for customers buying 4G smartphones. Airtel 4G double data offers are now available for customers of Samsung Galaxy S6, Galaxy S6 edge, Galaxy A7 and Galaxy A5 mobile devices.

Samsung has recently also launched its all new Core Prime 4G mobile smartphone in Airtel 4G markets. In the weeks to come, Samsung will also offer bundled Airtel 4G SIMs alongwith select Samsung 4G handsets in the Indian market.

Additionally, Flipkart now offers Airtel 4G with double the data benefits for customers buying select 4G handsets. Flipkart-exclusive 4G devices (including brands like Xiaomi, Motorola, Lenovo, Asus and Huawei) will come bundled with an Airtel 4G SIM.

While existing Airtel customers will be able to follow a quick SMS registration process to activate 4G, non-Airtel customers buying their 4G device from Flipkart will be guided through a different route.

Earlier in April 2012, Airtel had launched India’s first 4G service in Kolkata. Airtel’s 4G services are now available across India, including Chennai, Bengaluru, Pune, Chandigarh and Amritsar.