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Aircel unveils new consumer campaign with CSK

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VoicenData Bureau
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Aircel and Chennai Super Kings

NEW DELHI: Telecom operator Aircel has announced a consumer campaign with Chennai Super Kings (CSK), one of the Indian Premier League’s (IPL) most celebrated teams.

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‘Aircel 1+3 Offer’ allows all existing pre-paid subscribers to recharge with Rs 69, Rs 109 or Rs 209 and get the benefits such as full talktime, Aircel minutes and Data usage equivalent to the recharge value.

On recharging, customers will also be eligible to participate in ‘Aircel 1+3’ consumer contest that will give a participate the opportunity to meet with the CSK team.

"We’re delighted to launch the ‘Aircel 1+3 Offer’ that will not only help our customers join us in this celebration and stay updated on the cricketing action as well as seamlessly connected, but also give the lucky CSK fans a dream-fulfilling experience and a memorable day of their lives. We are confident that all of this, complemented by our high-decibel marketing campaign will add a lot of joy to the merriment during the tournament and help deepen our bond with our consumers, who are as passionate about the team as us,” siad Anupam Vasudev, Chief Marketing Officer of Aircel.

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He further said: "We’re also very happy to launch a gripping TVC on the new ‘Aircel 1+3 Offer’ which will go on air from March 22. ”

Aircel’s umbrella of the CSK Theme also covers the Value Added Services (VAS) space, with CSK Voice Blog, Behind-the-scene pictures, interesting contests, LIVE cricket scores and streaming as well as CSK Caller Tunes. Several on-ground engagements in malls and various colleges across locations will support the plan and help Aircel connect with its customers in joyful ways, while trade and channel partners will also get the unique opportunity to meet the CSK team and spend a memorable time in exclusive events across locations.

Apart from the bumper prize, the ‘Aircel 1+3’ contest also offers customers an exciting chance to win 800 match tickets at various locations in India.

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