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Aircel targets 1,000 Xpress Stores across India by Q1 2016

Setting a target of establishing 1,000 ‘Aircel Xpress Stores’ in its chain by Q1 2016 Aircel aims to expand its retail footprint across the country

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VoicenData Bureau
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NEW DELHI: Setting a target of establishing 1,000 ‘Aircel Xpress Stores’ in its chain by Q1 2016, pan-India mobile service operator Aircel aims to expand its retail footprint across the country. Launched last year, Aircel Xpress Stores are based on the low-cost Franchisee Owned Franchisee Operated (FOFO) model that aims at providing maximum ease to customers with its presence spaced every 3-4 kilometers in most cities across the length and breadth of the country.

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Aircel Xpress Stores would offer one-stop convenience to new and existing customers for all the needs of Aircel’s products and services, new connections, recharges and top-ups, resolution of customer queries and all other assistance. Most of the Aircel Xpress Stores will be opened in Delhi, Mumbai, Rajasthan, North East and Assam and J&K.

Vipul Saurabh, National Head of Operations and Customer Support, Aircel, said, “At Aircel, we have been relentlessly working to create an ecosystem for the company that eventually provides the best experience to our customers, while ensuring that our retailers enjoy maximum returns. We have been able to achieve our previous target of 500 Xpress Stores ahead of time in March 2015, resulting in a trend of opening one store every day. We continue with that approach even today, and expect to expand our chain to over 1,000 stores by Q1 2016, and eventually to more than 2,000 stores by end of 2017. In a mass and diverse market like India, our endeavor is to constantly refine our sales and distribution along with daily consumer.”

Explaining in detail, Aircel authorities said that with the Xpress Store format, Aircel has put its best foot forward towards customer-centric approach, offering superior customer service and convenience. The special touch points would offer a variety of services to the customers. The Xpress Stores would have uniquely designed experience zones for customers to learn about mobile internet technology and services offered by Aircel.

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