Aircel launches industry's first data packs for customers

NEW DELHI: Indian Mobile service provider Aircel has launched industry's first data packs ranging from Rs.9 to Rs.399 for all its customers. With this trend setting move, the operator hopes to encourage its existing and potential customers to stay connected online with Aircel.

The newest innovation is in line with the evolving data and mobile internet scenario in the country and will help in fuelling growth in internet adoption.

Aircel’s industry first offers of unlimited 2G/3G data packs of Rs.9, Rs.79, Rs.249 and Rs. 399 are intended to redefine the way mobile internet is consumed in India. With an USSD recharge of Rs.9 per day, subscribers can enjoy 100MB of data for the purpose of basic internet.

Subscribers can also enjoy 1GB, 3GB and 7.5GB of unlimited 2G or 3G data depending upon the circles for Rs.79, Rs.249 and Rs. 399 respectively. The 1GB, 3GB & 7.5GB ETOP packs, with validity of 10 days, 15 days and 30 days, are in line with the growing data consumption.

"Today the screens are getting larger and connections are getting faster. We have witnessed an increasing demand for data especially for entertainment and productivity purposes. The sudden proliferation in online entertainment platforms has led to consumers spending more time on their smartphones than watching TV. Therefore, being a data focused company, constantly innovating with data products is the only way to stay relevant for our consumers. Aircel sees a huge opportunity to get more first time internet users on board as well as help graduate existing data users to faster technologies like 3G," said Sunil Kuttam, National Head - Data, Aircel.