The onset of Mahalaya heralds the countdown to one of Kolkata’s most iconic and looked forward to cultural events. In one of the longest associations of the millennium, the Vodafone Aagomoni will bring another LIVE nightlong grand musical extravaganza to dazzle and delight the privileged few invitees, on the eve of Mahalaya. Vodafone Aagomoni 2018 will take place on Sunday, October 7, 2018 at Science City Auditorium, Kolkata from 7:30 PM onwards. This year too Vodafone brings together an eclectic mix of music and dance legends – Hari Haran, Rituparna Sengupta & troupe, Debajyoti Mishra, Rupankar Bagchi & Konineeca Banerjee, Lopamudra & Subhamita, Band Advaita, Bickram Ghosh and team, to name a few.
The curtains to Vodafone Aagomoni 2018 will go up with the traditional lamp lighting by Shivan Bhargava, Business Head – Kolkata and Rest of Bengal, Vodafone Idea and Rituparna Sengupta. This will be followed by a conventional welcome performance with the rhythm of the dhakis. The beat of the dhaks accompanied by the chanting of slokas will set the tone for the rest of the evening.
Taking its digital transformation initiative ahead, Vodafone India has introduced ‘Buddy’, a humanoid, to engage with patrons at the Aagomoni celebrations. A first of its kind in the Indian telecom industry, Buddy aims to provide a seamless, engaging brand experience for its customers. This year, Vodafone Aagomoni is set to become more exciting as two Buddy humanoids will interact with patrons, guide them to the MyVodafone App Experience Zone, play fun quizzes and also encourage them to shake a leg at popular songs.
Extending his Mahalaya greetings to Bengalis across India, Shivan Bhargava said, “Vodafone Idea is delighted to present the 18thedition of Vodafone Aagomoni, an event that is as young as this millennium… Hosting Kolkata’s signature pre Durgotsav event has been a matter of pride and enforces our credo to connect with Bengal. The ritual Mahalaya Eve celebration, Vodafone Aagomoni has grown bigger and better with each passing year, drawing participation and accolades from the who’s who of art and culture not just from West Bengal, but across India. The stature, talent and soul uplifting performances of artistes at Vodafone Aagomoni is the most befitting call to welcome Bengal’s beloved Ma Durga and formally usher in ‘Durgotsav’. Looking forward to another memorable evening of art, music and dance.”